COURSE DESCRIPTION
Our MSc Programme in International Tourism Management, run in association with Cardiff Metropolitan University, is designed to enable students to develop concepts and theories relating to international tourism management, stimulate critical thinking and the use of multi-disciplinary perspectives to transform management problems into opportunities. The design of the course is such that research forms a key part of the programme in order to encourage students to develop an evidence-based approach to reflective practice.
The tourism industry accounts for 10 percent of jobs worldwide. Its products are very similar to those offered by other industries such as Hospitality, but there are aspects of tourism management unique to its purpose. Developing a distinctive tourism product helps differentiate it from the global competition; exclusive products can command higher prices in the market place. For this reason, our course promotes creativity and innovation in tourism management techniques.
Furthermore, while customer focus and quality of service are critical aspects of the industry, the increasing use of information and communication technology has seen an increased proportion of tourism products bought over the internet. To succeed in global business, tourism organisations and their managers must adapt their operational approach accordingly. The course we offer attempts to address current needs in a changing marketplace.
PROGRAMME*
- Semester 1
- Strategic Innovative Marketing Management
- Strategic Financial Management
- Managing Human Capital
- Contextualising International Tourism Management
- Semester 2
- Research Methods for Tourism and Hospitality management
- Tourism and Hospitality Strategy in the Global Marketplace
- Current issues in International Tourism and Hospitality
- Semester 3
|
* Modules listed above may vary depending on changes to the syllabus.
|
